BlockBlueLight

BlockBlueLight partnered with Launch Studio to rebuild their eCommerce experience and elevate the brand through world-class content and a high-performance website. With a large international product range, including glasses, lighting, wearables, and sleep accessories, the brand required a scalable Shopify architecture and a visual identity capable of supporting global growth.

We rebuilt the entire site with a conversion-first structure, improved product pathways, and a modern UX designed to simplify decision-making for shoppers across multiple regions. The project also included extensive content production: multiple studio shoots, off-location lifestyle photography, 3D rendered product visuals, and branded video assets to demonstrate product benefits and create a premium shopping experience.

The final result is a polished, content-rich storefront built for speed, trust, and scale, showcasing BlockBlueLight as a category leader while providing a robust technical foundation for ongoing international expansion.

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