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127 Collingwood street
A complete website and customer journey transformation for one of our top-performing performance and creative clients.
The Waitomo Experience partnered with Launch Studio to rebuild its brand, digital presence, and marketing ecosystem as part of a major relaunch of its glowworm and caving adventure products. The previous brand and website lacked clarity, modern UX, and a conversion-focused structure required to compete in a high-demand tourism market.
We began with customer journey mapping and conversion strategy to better understand how domestic and international audiences discover, compare, and book Waitomo experiences. From there, we redesigned the full brand identity, built a high-converting website with a simplified booking flow, and created a performance marketing framework that tightly aligned creative, messaging, and targeting.
The launch campaign exceeded industry expectations, driving a surge in bookings and producing one of the strongest opening months the business has seen. The new brand, website, and growth strategy now position The Waitomo Experience for long-term scale.
