027 274 6064
127 Collingwood street
A complete website and customer journey transformation for one of our top-performing performance and creative clients.
Laser Eye Centre partnered with Launch Studio to modernise their digital experience and create a high-converting platform capable of supporting their rapid expansion across multiple locations and service lines. Their existing website lacked structure, clear service pathways, and the depth needed for customers researching life-changing procedures such as LASIK, SMILE, Cataract Surgery, and lens treatments.
We rebuilt the entire site from the ground up, more than 50 custom pages, including individual service pages, surgeon-specific profiles, treatment pathways, FAQs, and detailed location pages to support local SEO. The project included full customer journey mapping, an SEO migration strategy, and the implementation of a new, streamlined booking system to make enquiries and appointments easier across all clinics.
The result is a modern, trustworthy, medically appropriate website that aligns with Laser Eye Centre’s premium brand and strengthens both their performance marketing and organic acquisition channels.
